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Materials

Gildan vs. Bella+Canvas vs. Next Level: Which Blank Tee Is Best for Custom Printing?

A head-to-head comparison of the three most popular blank t-shirt brands for custom screen printing — softness, fit, color range, print quality, and price — with a clear verdict on which to choose for events, retail, and brand merch.

June 19, 2026 2 min readBy SWAGO Creative team

If you're ordering custom shirts, you've almost certainly run into these three names: Gildan, Bella+Canvas, and Next Level. They cover the spectrum from budget to premium, and picking the right one is the difference between a tee people toss and one they keep wearing. Here's the honest head-to-head.

The 30-second verdict

  • Gildan — best value. Widest color and size range, lowest price, most durable. Slightly less soft.
  • Bella+Canvas — best all-arounder. The retail standard: soft, trendy fit and colors. Runs slim.
  • Next Level — best premium feel. Softest hand and the most "boutique" look, at the highest price.

If you only remember one thing: Gildan for budget/giveaways, Bella+Canvas for brand merch, Next Level for premium resale.

Gildan — the value king

Gildan's flagship soft tee, the Gildan 64000 Softstyle, is 4.5 oz combed ring-spun cotton — genuinely soft, but priced barely above a basic heavyweight. Gildan's edge is range and durability: the most colors, the deepest size runs (youth through 5XL on many styles), and fabric that survives industrial laundering.

  • Softness: good (Softstyle); basic (heavyweight 5000)
  • Fit: classic/relaxed, true to size
  • Price: $ (lowest)
  • Print surface: excellent for bold and detailed art
  • Best for: events, schools, giveaways, uniforms, anything high-volume or budget-driven

Bella+Canvas — the retail standard

The Bella+Canvas 3001 family (Airlume combed ring-spun cotton) is what most people picture when they think "nice tee." It's the default for brand merch and fashion-forward orders thanks to its soft hand, on-trend colors, and modern cut.

  • Softness: very soft
  • Fit: modern, runs slim — size up for a relaxed fit
  • Price: $$
  • Print surface: excellent; takes soft-hand water-based prints beautifully
  • Best for: branded merchandise, boutiques, startups, anything sold rather than given away

Next Level — the premium pick

Next Level 3600 is 4.3 oz combed ring-spun with the softest hand of the three and a clean fashion fit. It reads "premium" off the hanger, which is why it's a favorite for retail drops and merch people pay for.

  • Softness: softest
  • Fit: fashion fit, fairly true to size
  • Price: $$–$$$
  • Print surface: excellent; pairs best with water-based/discharge inks
  • Best for: premium retail, music/brand merch, anything where the shirt itself sells

Head-to-head

Gildan 64000Bella+Canvas 3001Next Level 3600
SoftnessGoodVery softSoftest
FitClassic, true to sizeModern, runs slimFashion, true to size
Color rangeWidestWide, trendyModerate
Size rangeDeepestGoodGood
DurabilityHighestHighHigh
Price$$$$$–$$$
Best forValue & volumeBrand merchPremium resale

Which should you choose?

Your goalPick
Lowest cost per shirtGildan (64000 Softstyle or heavyweight 5000)
Maximum colors / sizesGildan
Trendy brand merchBella+Canvas 3001
Softest possible feelNext Level 3600
Selling shirts at retailNext Level or Bella+Canvas
Uniforms / heavy washingGildan

A note on printing

All three are 100% (or mostly) ring-spun cotton, so they take any ink system — plastisol, water-based, or discharge. The softer the tee, the better a soft-hand water-based print looks on it. Want the full rundown of every blank we recommend, not just these three? See our guide to the best blank t-shirts for screen printing.

Get a recommendation for your order

Tell us your use case, budget, and quantity, and we'll recommend the exact brand, style, and ink system — then proof it before anything prints. Browse the full blank t-shirt catalog or start your order below.

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Last updated June 19, 2026