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Pricing

How Much Do 100 Custom T-Shirts Cost? (2026 Pricing)

A real 2026 breakdown of what 100 custom printed t-shirts cost — garment, printing, and the variables that move the number — plus how to bring the per-shirt price down.

August 4, 2026 2 min readBy SWAGO Creative team

The short answer

For 100 custom screen-printed t-shirts in 2026, expect roughly:

  • $6–$9 per shirt for a basic ring-spun cotton tee with a 1–2 color front print
  • $10–$15 per shirt for a premium blank (Bella+Canvas, Next Level, Comfort Colors) with a multi-color or front-and-back design
  • $16+ per shirt for performance/dri-fit fabrics, oversized prints, or specialty inks

So a typical 100-piece order lands somewhere between $650 and $1,300 all-in. Below is exactly what moves that number — and how to land at the low end without cheapening the shirt.

Why 100 is a good quantity to order

100 pieces sits in a sweet spot. You're past the small-run penalty (where fixed costs get spread over too few shirts) but you don't need to commit to 250+ to unlock decent per-unit pricing. At 100, the per-shirt print cost has already dropped meaningfully from the 24-piece rate, so most of your bill is the garment itself — which is the line you have the most control over.

The math: what 100 shirts actually costs

Two line items drive the price at this quantity:

1. The blank garment. This is the biggest variable. Wholesale, a basic Gildan 5000 runs a printer about $2.50–$3.50; a Bella+Canvas 3001 is $4.50–$6.00; a tri-blend or Comfort Colors heavyweight is $6–$8; a dri-fit performance tee is $7–$10.

2. The print. At 100 pieces, a 1-color impression runs roughly $1.75–$3.00; each additional color adds about $0.10–$0.25; each additional location (back, sleeve) is a separate impression from the same table.

100 shirts, by garment tier

Illustrative all-in pricing for 100 tees, 2-color front print, standard turnaround, free shipping:

BlankStyle exampleEst. per shirtEst. total (100)
Budget cottonGildan 5000$6.50–$8.00$650–$800
Premium fashionBella+Canvas 3001$9.00–$11.50$900–$1,150
Heavyweight / vintageComfort Colors 1717$10.00–$12.50$1,000–$1,250
Performance / dri-fitSport-Tek / Nike$12.00–$16.00$1,200–$1,600

These are ballparks — the exact figure depends on colors, locations, and the specific blank. But the shape holds: the garment choice is what swings a 100-piece order by hundreds of dollars.

The 5 things that move the price

  1. Garment choice — the single biggest lever. A comparable budget blank can cut 20–30% versus a premium fashion tee.
  2. Number of ink colors — more colors = a small per-impression bump (and, at shops that charge setup, a flat screen fee per color).
  3. Print locations — a front-and-back or front-plus-sleeve design is two impressions, not one.
  4. Fabric type — polyester/performance fabrics cost more as blanks and may need a dye-blocking underbase.
  5. Specialty adds — puff/metallic inks, oversized prints, tagless neck labels, fold-and-bag, or drop-shipping to multiple addresses each add real cost.

Screen print vs DTF at 100 pieces

At 100 shirts, screen printing is usually the cheaper and more durable choice for simple 1–4 color designs on cotton. DTF (direct-to-film) wins when your logo is full-color or photographic (no per-color cost), or when you're printing on polyester where screen ink can crack or dye-migrate. For a full comparison, see our DTF vs screen printing guide.

How to bring the per-shirt price down

  • Ask for a comparable, lower-cost blank. "What's a similar tee at a better price point?" is the fastest 15–25% saving.
  • Consolidate colors and locations. A clean 1–2 color front costs less than a 4-color front-and-back.
  • Round up to a quantity break. If you're at ~90, ask what 100 or 144 looks like — crossing a bracket often drops the tier and can make more shirts cost about the same.
  • Skip setup-fee shops on small-to-mid runs. With no setup fees, a multi-color logo doesn't carry a flat penalty.

A real 100-shirt example

Job: 100 Bella+Canvas 3001, 2-color front logo, standard 10-day turnaround.

  • Blanks: 100 × ~$5.25 = $525
  • Print (2-color, 100 pcs): 100 × ~$3.75 = $375
  • Setup: $0
  • Shipping: free
  • Total: $900 ($9.00/shirt)

Swap to a Gildan 5000 and the same job lands closer to $700 (~$7.00/shirt) — same print, lighter blank. That single decision is worth ~$200 on a 100-piece order.

Get an exact number

The fastest way to a real quote is to pick your shirt and sizes online — pricing updates live as you build the order, with no setup fees and free shipping already included.

Price your custom t-shirts

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Last updated August 4, 2026